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This section should be used to complete your marketing plan. This includes validating there is a market for your online course, identifying the primary outcome for your course, and gaining clarity on your ideal customer and target market.
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Fill in the sections below after using the Chat GPT prompts so you have your market research easily accessible.
Course Summary
Top 3 Customer Avatars
Target Market
Differentiation Strategy
Unique Selling Proposition
A competitor analysis is a strategic research method that companies use to evaluate and understand their competitive landscape. It involves identifying key competitors, understanding their products, marketing strategies, strengths, weaknesses, and predicting their future actions. This analysis helps businesses to make informed decisions, identify market gaps, improve products, and devise effective marketing strategies. Use the database below to store and organize your research.
Use this marketing detective database below to save any screenshots, questions/comments from your target customers that you come across on social media, and anything else you think will be useful to refer back to later.